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Product Ownership

The Product Owner is the representative for the business and is responsible for maximising the value of the product resulting from work of the Squad.

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More information


Participate in relevant agile ceremonies when required (SI planning, PI planning, scrum meetings, sprint retrospective)

Included deliverables

Deliverable [per PI] Media Quality Criteria
check Product Backlog Jira/Excel
  • Created the Product Backlog document
  • Product Backlog document is owned by the product owner and provides the key input to structuring Epics, Sprints and therefore the delivery plan
  • Product Backlog is value-prioritised against customer and business benefits
check Feature / Capability / User story readiness Jira/Excel
  • Define and prioritise Epics and Capabilities working with relevant business stakeholders 
  • Allocate features and user stories to Sprints
check Release plan Jira/Excel
  • Document and track the progress from sprint to sprint
  • Anticipate if the relevant product backlog items can be delivered on time and budget
  • Make the necessary adjustments, such as reduce or remove a feature, request for more resource
check Roadmap: creation and prioritisation Jira/Excel
  • Create and distribute a plan on how a product is likely to evolve across several major releases

Additional deliverables

Add on Deliverables Media Quality Criteria
Defect management Jira/Excel
  • Evaluate and log the Product Backlog Items as defects when not meeting agreed acceptance criteria
  • Identify the urgency by which it needs to be fixed based on the business needs and priorities
Bespoke Deliverables Media Quality Criteria
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